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About Us | Derek Crane

Professional Music Management

Guiding Artistic Careers


Play On Entertainment is a music entertainment and marketing company based in Raleigh, North Carolina. Founded in 1998, we have become one of the largest music companies in the Southeast, working with artists from Atlanta, Charlotte, Raleigh, Memphis, Nashville, and Virginia Beach. Play On is committed to providing fans and musicians alike with optimal music experiences. We work with artists to increase their visibility and appeal while providing fans with the tools to find artists and music events according to their preferences.

Marketing Your Masterpiece

Push Your Music with Less Hassle


Play On knows all the tricks to turning an unknown artist into a hit. Our tools for promoting your music include:

  • Market Research- Play On has years of experience making music of every genre, and knows how to appeal to every audience. Our team will determine which audiences are most likely to appreciate your style of music, and will help you tailor your music and advertising to those audiences.
  • Video Production- The Play On team specializes in storyboarding, stage and sound design, direction, and editing. We’ll work with you to design a video that appeals to mass audiences while staying true to your artistic vision.
  • Concert Consultation- When you’re ready to perform live, Play On’s expert advisers will help you do it right. We’ll help select optimal venues, negotiate with venue owners, determine ticket prices, and promote your performance. We’re committed to maximizing concert turnout and revenues while minimizing costs.

Fan Support

Helping Listeners Find Their Artists


Dying for some new tunes? Play On Entertainment helps you:

  • Find Concerts- We offer detailed information on time, location, musicians, ticket prices, concessions, and parking at concerts throughout the Southeast.
  • Play Your Favorites- Our webcasting feature lets you listen to thousands of artists from throughout the Southeast. You can also follow individual artists, design playlists, and receive updates.
  • Follow the Latest Trends- Our site allows you to follow your friends, listen to their playlists, and see what songs they’re listening to at the moment. With Play On, you’ll never miss a music trend.